tvs iqube pricing strategy
The ₹1 Lakh Lie Boosting India's Electric Scooter Market
The ₹1 Lakh Lie Boosting India's Electric Scooter Market TVS's iQube, priced just under ₹1 lakh, has sold over 10 lakh units, proving that a low-price anchor rewrote India's electric scooter market. By sacrificing early margins, TVS turned a simple price point into a